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FRANCHISE
OPPORTUNITIES
Cape Care Prospectus
(pdf)
Cape Care Frequently Asked
Questions (pdf)
Cape Care
Statement of Interest
(pdf)
Cape Care Prospectus
Introduction
We are now inviting individuals who care about people to a superb
opportunity to have their own business in the health care market under
the Cape Care franchise banner.
This market has seen substantial annual
growth. With ongoing support and guidance from the franchise management
team you will have all you need to be a success. Cape Care offers a
holistic, professional home care service supplying Carers and Companions
to assist disabled or elderly people to remain as independent and secure
as possible in the comfort of their own homes.
Background
Both partners worked in the UK as Carers themselves after graduating
from university with Social work and psychology degrees respectively.
Having realised that South Africa had a number of nursing agencies,
focusing mainly on the physical care of patients rather than the more
holistic approach to care, they decided to open a home care agency. The
agency would offer their clients a service encompassing all the aspects
enabling them to remain comfortably at home.
They started this agency in 1996 at a
dining room table with a telephone, some stationery and a car each!
The Product
We provide personal, needs lead service of a very high standard. Our
staff is continually assessed and are provided with ongoing training and
support to ensure ongoing success of the care relationship. The clients
are visited on a regular basis so as to keep up with their changing
needs and to monitor the standard of the care they are receiving.
Typical Premises
Home based business with dedicated office and separate entrance.
Key financial information
Full financial information is available in the prospectus. However, the
projected monthly net profit of a franchise having between 10 and 30
monthly clients ranges between R12000 and R57000 per month.
Investment
The Cape Care Franchise will cost R 175 000.00 excluding VAT .The
Projected cash flow statements are supplied in the Disclosure Document.
Features of owning a Cape Care
franchise
Cape Care has an excellent reputation and offers:
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The opportunity to trade under an
established and successful trade name and logo.
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The opportunity to be your own boss and
to write your own salary cheque.
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An annuity based repeat business
income.
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An exclusive and protected geographical
area of operation.
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Initial and on-going training and
support.
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An excellent start-up package and
provides you with a comprehensive Operations and Procedures Manual.
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Allows you to build your own business
asset.
What do you get for this investment?
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Full and personalised training in every
aspect of this successful business
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Administrative and placement system
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Full in house payroll and invoicing
facilities
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A complete start up pack of stationary
which includes timesheets, letterheads, business cards and
presentation brochures in the CC corporate style
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An operating policies and procedures
manual
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A full start up package including the
following:Marketing and Promotional support. Assistance with set up of
the home-office Assistance with pre-opening marketing
What Cape Care will require from you:
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To provide a quality and caring service
to all your clients
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To manage the business on a day-to-day
basis
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To advertise for clients, then convert
enquiries and continue to maintain your client base.
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To recruit, manage, train and motivate
your carers
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To strictly manage the Cape Care
systems and controls
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To support promotions and make use of
branded items where appropriate in order to promote the Cape Care
brand
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To endeavour to become part of the Cape
Care team providing a quality and exemplary service to our clients on
an ongoing basis.
Support
We provide full ongoing support for the
duration of your franchise period.
Training
At Cape Care, we understand the need for
suitably trained carers. We have our own finishing / training course so
we can ensure the quality of training for all of our carers. We have a
several in house tutors who provide well presented, informative life
skills courses which follow on from the basic home care course each
carer has completed prior to joining this agency. Topics
covered are the following:
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Listening skills
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Death and Dying
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Common diseases of the elderly
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Etiquette and professional conduct
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Elder abuse
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Self awareness
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Systems approach to team work
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Timesheets and basic conditions of
employment
Recipe for Success.
As a member of the Cape Care, you’ll benefit
right away from:
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Proven track record and highly
recommended by numerous health institutions and medical professionals
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Sound administration systems, costing
and financial control
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Hands on support during the set up and
commencement phases
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Supply of operations manuals and home
care methods.
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Marketing support
Documentation
The Franchise Disclosure documentation clearly
sets out the obligations of the parties and is necessary to protect the
integrity of Cape Care concept for the mutual benefit of cape Care and
its Franchisees. Franchisees are required to enter into the following
documents:
Prior to entering into the Franchise
agreement it is necessary to enter into a preliminary document called a
Statement of Interest. Once we have received your form and are satisfied
that you meet the preliminary criteria, we will contact you to arrange a
meeting and if you are still interested, provide you with the Disclosure
Document. If you think that you have what it takes to be a successful
Cape Care Franchisee, have a high regard, empathy and great compassion
for the elderly/ disabled, have R175 000 in unencumbered funds and want
to get involved in this holistic home care agency, please go ahead and
complete the Request for Consideration form now. For more information,
please contact us.
Tel: 021 674 6897, fax: 021 674 7095,
email: info@capecareagency.co.za
Frequently Asked Questions
We have presented this guideline in
the format of a Frequently Asked Questions, which in our experience
should address all the activities prior to the opening of a new Cape
Care Agency franchise.
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What Is The Set up Cost? R175 000
exc Vat? The set up cost provides you with a complete turnkey
operation.
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Is There A Franchise Joining Fee?
The Franchise Fee is included in the “set up cost” of R 175,000. It
secures the rights to operate a franchise, using The Cape Care
Agencies trademarks and business systems.
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What Does My Franchisee Fee Cover?
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Manual and computerised systems
and procedures regarding organisation of care, invoicing of clients
and pay roll.
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Comprehensive training in all
aspects of running this care agency.
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Sharing of knowledge and expertise
gained over 11 years.
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The business acumen honed over the
past 11 years.
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On going support and advice
regarding the running of your agency.
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Assistance with all start up
procedures and advertising.
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Is There A Monthly Royalty Payment?
Yes 3%
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What Other Monthly Costs Are There?
Monthly advertising levy 2%
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Can I Negotiate My Franchise
Agreement?
No, but we suggest that you give it to lawyer to check over
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When Do I Start Negotiations For
Premises?
Cape Care franchise is a home based business and there is therefore no
need to source retail / office premises
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Must I Purchase All The Equipment?
You will need to supply a PC, Fax/Copier/Printer, telephone and cell
phone. Internet access must also be arranged
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Must I Recruit My Own Staff?
Yes but Cape Care will assist initially with selection of Carers
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Does Cape Care Provide Any Training?
Yes initial training is provided at the head office in Claremont
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